Potsdam
Karl-Marx-Straße 67, 14482 Potsdam-Babelsberg, Deutschland
Digitalvilla Potsdam | Directions & Events
The Digitalvilla in Potsdam-Babelsberg is not an interchangeable building name on the official pages of the University of Potsdam, but a clearly identifiable location for teaching, research, transfer, and selected events. Those searching for digitalvilla uni potsdam or digitalvilla potsdam will find a place here that combines several functions: it serves as a working environment for scientific staff, a home for professorships, a stage for interdisciplinary formats, and a site for practical research. This is particularly evident at the address at Hedy-Lamarr-Platz, Karl-Marx-Straße 67, 14482 Potsdam, not far from the Griebnitzsee campus. The official university pages repeatedly mention the Digitalvilla in connection with business informatics, digital transformation, glitch art, the Center for Industry 4.0 Potsdam, and campus life in Babelsberg. This combination makes the location so relevant for search queries: it is not just about a building, but about a hub between university, technology, science, and cultural formats. ([uni-potsdam.de](https://www.uni-potsdam.de/en/headlines-and-featured-stories/detail/2022-01-20-vom-leinwandstar-zur-it-legende-einweihung-des-hedy-lamarr-platzes-in-babelsberg))
Where is the Digitalvilla in Potsdam-Babelsberg?
The most important orientation for visitors is the precise location: the Digitalvilla is located at Hedy-Lamarr-Platz in Karl-Marx-Straße 67 in 14482 Potsdam. The University of Potsdam describes the location as part of Babelsberg and emphasizes its proximity to the Griebnitzsee campus. The Hedy-Lamarr-Platz itself was inaugurated at the fork of Virchow and Karl-Marx-Straße, thus connecting the historic film location of Babelsberg with a place of science and the digital future. This symbolic connection is not just decoration but shapes the perception of the location to this day. Visitors to the site move in an environment strongly influenced by university operations and simultaneously integrates into an urban, science-oriented Babelsberg. On the university pages, the Digitalvilla appears as an address for chair teams, consulting, events, and project work; it is therefore much more than a classic event building. This also explains why the name appears in connection with various faculties and departments. For search intent, this means: those searching for digitalvilla potsdam, digital village, or digital villas are usually looking for a university location with a digital focus, not a commercial event venue. The Digitalvilla is thus a place where research and teaching become visible, right in the middle of Potsdam-Babelsberg. ([uni-potsdam.de](https://www.uni-potsdam.de/en/headlines-and-featured-stories/detail/2022-01-20-vom-leinwandstar-zur-it-legende-einweihung-des-hedy-lamarr-platzes-in-babelsberg))
What events and formats characterize the Digitalvilla?
The Digitalvilla is regularly visible on the official pages of the University of Potsdam as a venue for events that go far beyond a classic lecture. A particularly good example is GLITCH PHENOMENA 3.0: there, the building at Hedy-Lamarr-Platz was transformed into a laboratory for artistic glitch phenomena, featuring lectures, performances, workshops, presentations, and tours of the Digitalvilla. The program description also includes hybrid and online-connected formats, showing that the location is designed for both physical and digital connections. Additionally, the university will combine a new approach to scientific work with beer brewing in the Digitalvilla in 2026. The seminar in the Brewhouse utilizes a newly established brewing cellar with four brewing kettles, a refrigerator, a light sign, and a large wooden table with a presentation screen. This creates an interdisciplinary learning space where students from cultural studies, biology, or computer science can work together. This range is characteristic of the Digitalvilla: here, art, technology, didactics, and research come together in a single building. This is precisely why the location is so interesting for event search queries. Those searching for Digitalvilla Potsdam events, program, workshop, or programming will find a place that credibly bundles public formats, university teaching, and experimental event series. ([uni-potsdam.de](https://www.uni-potsdam.de/en/events/detail/2023-12-04-glith-hybrd-lectur-prformancs-noisy-deep-islands))
Business Informatics and Digital Transformation at the Location
A central theme of the Digitalvilla is business informatics, not just as a field of study but as a thematic framework for the entire location. The University of Potsdam describes the master's program in Business Informatics and Digital Transformation as research-oriented, interdisciplinary, and closely linked to business informatics, computer science, business administration, and administrative science. According to the university, this program was introduced in the winter semester of 2017/18 as the first German program of its kind. This is crucial for the location because here, not only are teaching contents conveyed, but new forms of digital and organizational competence are also developed. The curriculum includes application development, mobile and digital business, social media research, digital government, research seminars, and a comprehensive research project. There is also the opportunity to be involved in current research work. The subject advisory service for business informatics is also located at the Digitalvilla; for the master's program in Business Informatics and Digital Transformation, the address Griebnitzsee, Digitalvilla at Hedy-Lamarr-Platz, Karl-Marx-Straße 67, Room 3.03 is mentioned. This makes the Digitalvilla a real hub between consulting, study, and research. So those searching for digitalvilla uni potsdam or business informatics potsdam do not randomly end up at a place where academic content, digital topics, and organizational practice directly intersect. The Digitalvilla exemplifies the university's ambition to not only describe digitalization theoretically but to teach, shape, and translate it into research concretely. ([uni-potsdam.de](https://www.uni-potsdam.de/de/studium/studienangebot/master/wirtschaftsinformatik-und-digitale-transformation))
Center for Industry 4.0 Potsdam, Learning Factory, and Research
The research character of the Digitalvilla is particularly evident at the Center for Industry 4.0 Potsdam, abbreviated ZIP or ZIP4.0. The University of Potsdam reports that the center is housed in its own building on the grounds of the Digitalvilla, not far from the Griebnitzsee campus. This building was planned and constructed by the university itself, with a special focus on sustainability and environmental compatibility. According to the official representation, the idea originated in 2018; after a swift planning and construction process, the team was able to move in in 2021. The content of the project is central to the Digitalvilla: ZIP4.0 is a cyber-physical facility that allows for the simulation and testing of model factories of various kinds. The facility now serves as a universal interactive learning factory and as an Industry 4.0 laboratory. The building itself not only provides space for the facility but also includes a workshop, a control room, and separable training areas. The university also emphasizes that around 300 works councils learn about Industry 4.0 and connected factories there in cooperation with IG Metall each year. This makes the Digitalvilla a place where digitalization does not remain abstract but is translated into concrete scenarios, processes, and tests. The technical director also describes working with HoloLens, production scenarios, and new devices as part of daily practice. For visitors searching for the center for Industry 4.0 Potsdam or ZIP4.0, the Digitalvilla is thus a research location with real laboratory infrastructure and a strong transfer connection to the economy. ([uni-potsdam.de](https://www.uni-potsdam.de/de/nachrichten/detail/2021-07-07-lernfabrik-eroeffnet-zentrum-industrie-40-potsdam-bezieht-eigenes-gebaeude-bei-de))
Hedy-Lamarr-Platz, Babelsberg, and the Science Location
The location gains additional profile through its name: Hedy Lamarr. The University of Potsdam explains that the square is located at the fork of Virchow and Karl-Marx-Straße and consciously connects the film and science location of Babelsberg. Hedy Lamarr is honored as an actress and inventor, whose innovative power is now seen as a symbol of technology, creativity, and progress. This symbolic charge fits the Digitalvilla because science, digital technology, and creative formats genuinely come together there. The university describes the Digitalvilla at this point with several professorships that bring different perspectives on digitalization: processes and systems, social media and data science, digital transformation, and AI-based application systems. This is more than just an address. It is a substantive program. The place stands for research at the intersection of society and technology, for making digital changes visible, and for the exchange between disciplines. At the same time, the Babelsberg environment refers to an urban landscape where film history and scientific innovation coexist closely. Therefore, visiting the Digitalvilla means entering a space with a strong local identity. This identity is relevant for SEO because many search queries reflect not only the exact address but also the connection of Babelsberg, Uni Potsdam, Hedy-Lamarr-Platz, and Digitalvilla. The place is thus a good example of how a name can become a spatial and substantive anchor for multiple keywords. ([uni-potsdam.de](https://www.uni-potsdam.de/en/headlines-and-featured-stories/detail/2022-01-20-vom-leinwandstar-zur-it-legende-einweihung-des-hedy-lamarr-platzes-in-babelsberg))
Directions to the Digitalvilla and Practical Orientation
For practical orientation, the official location description of the University of Potsdam is particularly helpful. On event pages, directions to the Digitalvilla using public transport via Griebnitzsee station are mentioned. Additionally, the university describes the Griebnitzsee campus as quietly located and well connected to the S-Bahn and regional trains. This is especially important for students, guests of workshops, or participants in lectures, as the location is thus easily accessible, without being misunderstood as a classic event center. The Digitalvilla is rather a university working and event location with changing formats, each of which is linked to the specific event. Therefore, it is advisable to pay attention to the respective event page for appointments, especially when registration, room information, or hybrid participation is planned. The official pages also show that the Digitalvilla is not intended for a single audience. Scientific workshops, public art formats, student seminars, consultations, and transfer events take place there. This diversity makes the search for directions interesting: those searching for directions to Griebnitzsee, Karl-Marx-Straße 67, or digitalvilla potsdam usually need reliable orientation for a specific university goal. The best hints here come from the official pages of the university, as they cleanly merge the connection of location, building name, and event format. For visitors, this means: Digitalvilla, Hedy-Lamarr-Platz, and Griebnitzsee station are the three most important terms to find the place safely. ([uni-potsdam.de](https://www.uni-potsdam.de/en/events/detail/2023-12-04-glith-hybrd-lectur-prformancs-noisy-deep-islands))
Why the Digitalvilla is so relevant for Potsdam
The Digitalvilla is not just a building at a good address for Potsdam, but a symbol of the kind of science that the University of Potsdam wants to make visible today. The official sources show a place where study, research, transfer, and culture do not exclude each other but reinforce each other. In the master's program in Business Informatics and Digital Transformation, this attitude is academically anchored: interdisciplinary, research-oriented, application-oriented, and with a view to real digital changes in business and society. The Center for Industry 4.0 Potsdam expands this claim with laboratory practice, model factories, and concrete testing scenarios. The art and event formats, in turn, open the space for reflection, criticism, and aesthetic experiments. The new brewing cellar shows that the Digitalvilla can even function as a teaching place for scientific thinking beyond classic lecture logic. All this explains why the search terms digital villa, digital village, or digital villas refer to the same core: a place where digital future is not abstractly claimed but spatially and institutionally experienceable. Babelsberg provides the fitting stage for this because here, film history, science, and innovation traditionally lie close together. The Digitalvilla translates this location into a modern profile that is relevant for students, researchers, teachers, and guests alike. Therefore, to understand the location, one must not only know the address but also consider the entire context of the university, Hedy-Lamarr-Platz, Griebnitzsee, research, and events. ([uni-potsdam.de](https://www.uni-potsdam.de/de/studium/studienangebot/master/wirtschaftsinformatik-und-digitale-transformation))
Sources:
- University of Potsdam - Hedy-Lamarr-Platz in Babelsberg
- University of Potsdam - GLIT©H ::: hybr*d lecturƎ pƎrformanc$Ǝs __noisy deep islands__
- University of Potsdam - Beer and Science in the Digitalvilla
- University of Potsdam - Center for Industry 4.0 Potsdam in the Digitalvilla
- University of Potsdam - Business Informatics and Digital Transformation
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Digitalvilla Potsdam | Directions & Events
The Digitalvilla in Potsdam-Babelsberg is not an interchangeable building name on the official pages of the University of Potsdam, but a clearly identifiable location for teaching, research, transfer, and selected events. Those searching for digitalvilla uni potsdam or digitalvilla potsdam will find a place here that combines several functions: it serves as a working environment for scientific staff, a home for professorships, a stage for interdisciplinary formats, and a site for practical research. This is particularly evident at the address at Hedy-Lamarr-Platz, Karl-Marx-Straße 67, 14482 Potsdam, not far from the Griebnitzsee campus. The official university pages repeatedly mention the Digitalvilla in connection with business informatics, digital transformation, glitch art, the Center for Industry 4.0 Potsdam, and campus life in Babelsberg. This combination makes the location so relevant for search queries: it is not just about a building, but about a hub between university, technology, science, and cultural formats. ([uni-potsdam.de](https://www.uni-potsdam.de/en/headlines-and-featured-stories/detail/2022-01-20-vom-leinwandstar-zur-it-legende-einweihung-des-hedy-lamarr-platzes-in-babelsberg))
Where is the Digitalvilla in Potsdam-Babelsberg?
The most important orientation for visitors is the precise location: the Digitalvilla is located at Hedy-Lamarr-Platz in Karl-Marx-Straße 67 in 14482 Potsdam. The University of Potsdam describes the location as part of Babelsberg and emphasizes its proximity to the Griebnitzsee campus. The Hedy-Lamarr-Platz itself was inaugurated at the fork of Virchow and Karl-Marx-Straße, thus connecting the historic film location of Babelsberg with a place of science and the digital future. This symbolic connection is not just decoration but shapes the perception of the location to this day. Visitors to the site move in an environment strongly influenced by university operations and simultaneously integrates into an urban, science-oriented Babelsberg. On the university pages, the Digitalvilla appears as an address for chair teams, consulting, events, and project work; it is therefore much more than a classic event building. This also explains why the name appears in connection with various faculties and departments. For search intent, this means: those searching for digitalvilla potsdam, digital village, or digital villas are usually looking for a university location with a digital focus, not a commercial event venue. The Digitalvilla is thus a place where research and teaching become visible, right in the middle of Potsdam-Babelsberg. ([uni-potsdam.de](https://www.uni-potsdam.de/en/headlines-and-featured-stories/detail/2022-01-20-vom-leinwandstar-zur-it-legende-einweihung-des-hedy-lamarr-platzes-in-babelsberg))
What events and formats characterize the Digitalvilla?
The Digitalvilla is regularly visible on the official pages of the University of Potsdam as a venue for events that go far beyond a classic lecture. A particularly good example is GLITCH PHENOMENA 3.0: there, the building at Hedy-Lamarr-Platz was transformed into a laboratory for artistic glitch phenomena, featuring lectures, performances, workshops, presentations, and tours of the Digitalvilla. The program description also includes hybrid and online-connected formats, showing that the location is designed for both physical and digital connections. Additionally, the university will combine a new approach to scientific work with beer brewing in the Digitalvilla in 2026. The seminar in the Brewhouse utilizes a newly established brewing cellar with four brewing kettles, a refrigerator, a light sign, and a large wooden table with a presentation screen. This creates an interdisciplinary learning space where students from cultural studies, biology, or computer science can work together. This range is characteristic of the Digitalvilla: here, art, technology, didactics, and research come together in a single building. This is precisely why the location is so interesting for event search queries. Those searching for Digitalvilla Potsdam events, program, workshop, or programming will find a place that credibly bundles public formats, university teaching, and experimental event series. ([uni-potsdam.de](https://www.uni-potsdam.de/en/events/detail/2023-12-04-glith-hybrd-lectur-prformancs-noisy-deep-islands))
Business Informatics and Digital Transformation at the Location
A central theme of the Digitalvilla is business informatics, not just as a field of study but as a thematic framework for the entire location. The University of Potsdam describes the master's program in Business Informatics and Digital Transformation as research-oriented, interdisciplinary, and closely linked to business informatics, computer science, business administration, and administrative science. According to the university, this program was introduced in the winter semester of 2017/18 as the first German program of its kind. This is crucial for the location because here, not only are teaching contents conveyed, but new forms of digital and organizational competence are also developed. The curriculum includes application development, mobile and digital business, social media research, digital government, research seminars, and a comprehensive research project. There is also the opportunity to be involved in current research work. The subject advisory service for business informatics is also located at the Digitalvilla; for the master's program in Business Informatics and Digital Transformation, the address Griebnitzsee, Digitalvilla at Hedy-Lamarr-Platz, Karl-Marx-Straße 67, Room 3.03 is mentioned. This makes the Digitalvilla a real hub between consulting, study, and research. So those searching for digitalvilla uni potsdam or business informatics potsdam do not randomly end up at a place where academic content, digital topics, and organizational practice directly intersect. The Digitalvilla exemplifies the university's ambition to not only describe digitalization theoretically but to teach, shape, and translate it into research concretely. ([uni-potsdam.de](https://www.uni-potsdam.de/de/studium/studienangebot/master/wirtschaftsinformatik-und-digitale-transformation))
Center for Industry 4.0 Potsdam, Learning Factory, and Research
The research character of the Digitalvilla is particularly evident at the Center for Industry 4.0 Potsdam, abbreviated ZIP or ZIP4.0. The University of Potsdam reports that the center is housed in its own building on the grounds of the Digitalvilla, not far from the Griebnitzsee campus. This building was planned and constructed by the university itself, with a special focus on sustainability and environmental compatibility. According to the official representation, the idea originated in 2018; after a swift planning and construction process, the team was able to move in in 2021. The content of the project is central to the Digitalvilla: ZIP4.0 is a cyber-physical facility that allows for the simulation and testing of model factories of various kinds. The facility now serves as a universal interactive learning factory and as an Industry 4.0 laboratory. The building itself not only provides space for the facility but also includes a workshop, a control room, and separable training areas. The university also emphasizes that around 300 works councils learn about Industry 4.0 and connected factories there in cooperation with IG Metall each year. This makes the Digitalvilla a place where digitalization does not remain abstract but is translated into concrete scenarios, processes, and tests. The technical director also describes working with HoloLens, production scenarios, and new devices as part of daily practice. For visitors searching for the center for Industry 4.0 Potsdam or ZIP4.0, the Digitalvilla is thus a research location with real laboratory infrastructure and a strong transfer connection to the economy. ([uni-potsdam.de](https://www.uni-potsdam.de/de/nachrichten/detail/2021-07-07-lernfabrik-eroeffnet-zentrum-industrie-40-potsdam-bezieht-eigenes-gebaeude-bei-de))
Hedy-Lamarr-Platz, Babelsberg, and the Science Location
The location gains additional profile through its name: Hedy Lamarr. The University of Potsdam explains that the square is located at the fork of Virchow and Karl-Marx-Straße and consciously connects the film and science location of Babelsberg. Hedy Lamarr is honored as an actress and inventor, whose innovative power is now seen as a symbol of technology, creativity, and progress. This symbolic charge fits the Digitalvilla because science, digital technology, and creative formats genuinely come together there. The university describes the Digitalvilla at this point with several professorships that bring different perspectives on digitalization: processes and systems, social media and data science, digital transformation, and AI-based application systems. This is more than just an address. It is a substantive program. The place stands for research at the intersection of society and technology, for making digital changes visible, and for the exchange between disciplines. At the same time, the Babelsberg environment refers to an urban landscape where film history and scientific innovation coexist closely. Therefore, visiting the Digitalvilla means entering a space with a strong local identity. This identity is relevant for SEO because many search queries reflect not only the exact address but also the connection of Babelsberg, Uni Potsdam, Hedy-Lamarr-Platz, and Digitalvilla. The place is thus a good example of how a name can become a spatial and substantive anchor for multiple keywords. ([uni-potsdam.de](https://www.uni-potsdam.de/en/headlines-and-featured-stories/detail/2022-01-20-vom-leinwandstar-zur-it-legende-einweihung-des-hedy-lamarr-platzes-in-babelsberg))
Directions to the Digitalvilla and Practical Orientation
For practical orientation, the official location description of the University of Potsdam is particularly helpful. On event pages, directions to the Digitalvilla using public transport via Griebnitzsee station are mentioned. Additionally, the university describes the Griebnitzsee campus as quietly located and well connected to the S-Bahn and regional trains. This is especially important for students, guests of workshops, or participants in lectures, as the location is thus easily accessible, without being misunderstood as a classic event center. The Digitalvilla is rather a university working and event location with changing formats, each of which is linked to the specific event. Therefore, it is advisable to pay attention to the respective event page for appointments, especially when registration, room information, or hybrid participation is planned. The official pages also show that the Digitalvilla is not intended for a single audience. Scientific workshops, public art formats, student seminars, consultations, and transfer events take place there. This diversity makes the search for directions interesting: those searching for directions to Griebnitzsee, Karl-Marx-Straße 67, or digitalvilla potsdam usually need reliable orientation for a specific university goal. The best hints here come from the official pages of the university, as they cleanly merge the connection of location, building name, and event format. For visitors, this means: Digitalvilla, Hedy-Lamarr-Platz, and Griebnitzsee station are the three most important terms to find the place safely. ([uni-potsdam.de](https://www.uni-potsdam.de/en/events/detail/2023-12-04-glith-hybrd-lectur-prformancs-noisy-deep-islands))
Why the Digitalvilla is so relevant for Potsdam
The Digitalvilla is not just a building at a good address for Potsdam, but a symbol of the kind of science that the University of Potsdam wants to make visible today. The official sources show a place where study, research, transfer, and culture do not exclude each other but reinforce each other. In the master's program in Business Informatics and Digital Transformation, this attitude is academically anchored: interdisciplinary, research-oriented, application-oriented, and with a view to real digital changes in business and society. The Center for Industry 4.0 Potsdam expands this claim with laboratory practice, model factories, and concrete testing scenarios. The art and event formats, in turn, open the space for reflection, criticism, and aesthetic experiments. The new brewing cellar shows that the Digitalvilla can even function as a teaching place for scientific thinking beyond classic lecture logic. All this explains why the search terms digital villa, digital village, or digital villas refer to the same core: a place where digital future is not abstractly claimed but spatially and institutionally experienceable. Babelsberg provides the fitting stage for this because here, film history, science, and innovation traditionally lie close together. The Digitalvilla translates this location into a modern profile that is relevant for students, researchers, teachers, and guests alike. Therefore, to understand the location, one must not only know the address but also consider the entire context of the university, Hedy-Lamarr-Platz, Griebnitzsee, research, and events. ([uni-potsdam.de](https://www.uni-potsdam.de/de/studium/studienangebot/master/wirtschaftsinformatik-und-digitale-transformation))
Sources:
- University of Potsdam - Hedy-Lamarr-Platz in Babelsberg
- University of Potsdam - GLIT©H ::: hybr*d lecturƎ pƎrformanc$Ǝs __noisy deep islands__
- University of Potsdam - Beer and Science in the Digitalvilla
- University of Potsdam - Center for Industry 4.0 Potsdam in the Digitalvilla
- University of Potsdam - Business Informatics and Digital Transformation
Digitalvilla Potsdam | Directions & Events
The Digitalvilla in Potsdam-Babelsberg is not an interchangeable building name on the official pages of the University of Potsdam, but a clearly identifiable location for teaching, research, transfer, and selected events. Those searching for digitalvilla uni potsdam or digitalvilla potsdam will find a place here that combines several functions: it serves as a working environment for scientific staff, a home for professorships, a stage for interdisciplinary formats, and a site for practical research. This is particularly evident at the address at Hedy-Lamarr-Platz, Karl-Marx-Straße 67, 14482 Potsdam, not far from the Griebnitzsee campus. The official university pages repeatedly mention the Digitalvilla in connection with business informatics, digital transformation, glitch art, the Center for Industry 4.0 Potsdam, and campus life in Babelsberg. This combination makes the location so relevant for search queries: it is not just about a building, but about a hub between university, technology, science, and cultural formats. ([uni-potsdam.de](https://www.uni-potsdam.de/en/headlines-and-featured-stories/detail/2022-01-20-vom-leinwandstar-zur-it-legende-einweihung-des-hedy-lamarr-platzes-in-babelsberg))
Where is the Digitalvilla in Potsdam-Babelsberg?
The most important orientation for visitors is the precise location: the Digitalvilla is located at Hedy-Lamarr-Platz in Karl-Marx-Straße 67 in 14482 Potsdam. The University of Potsdam describes the location as part of Babelsberg and emphasizes its proximity to the Griebnitzsee campus. The Hedy-Lamarr-Platz itself was inaugurated at the fork of Virchow and Karl-Marx-Straße, thus connecting the historic film location of Babelsberg with a place of science and the digital future. This symbolic connection is not just decoration but shapes the perception of the location to this day. Visitors to the site move in an environment strongly influenced by university operations and simultaneously integrates into an urban, science-oriented Babelsberg. On the university pages, the Digitalvilla appears as an address for chair teams, consulting, events, and project work; it is therefore much more than a classic event building. This also explains why the name appears in connection with various faculties and departments. For search intent, this means: those searching for digitalvilla potsdam, digital village, or digital villas are usually looking for a university location with a digital focus, not a commercial event venue. The Digitalvilla is thus a place where research and teaching become visible, right in the middle of Potsdam-Babelsberg. ([uni-potsdam.de](https://www.uni-potsdam.de/en/headlines-and-featured-stories/detail/2022-01-20-vom-leinwandstar-zur-it-legende-einweihung-des-hedy-lamarr-platzes-in-babelsberg))
What events and formats characterize the Digitalvilla?
The Digitalvilla is regularly visible on the official pages of the University of Potsdam as a venue for events that go far beyond a classic lecture. A particularly good example is GLITCH PHENOMENA 3.0: there, the building at Hedy-Lamarr-Platz was transformed into a laboratory for artistic glitch phenomena, featuring lectures, performances, workshops, presentations, and tours of the Digitalvilla. The program description also includes hybrid and online-connected formats, showing that the location is designed for both physical and digital connections. Additionally, the university will combine a new approach to scientific work with beer brewing in the Digitalvilla in 2026. The seminar in the Brewhouse utilizes a newly established brewing cellar with four brewing kettles, a refrigerator, a light sign, and a large wooden table with a presentation screen. This creates an interdisciplinary learning space where students from cultural studies, biology, or computer science can work together. This range is characteristic of the Digitalvilla: here, art, technology, didactics, and research come together in a single building. This is precisely why the location is so interesting for event search queries. Those searching for Digitalvilla Potsdam events, program, workshop, or programming will find a place that credibly bundles public formats, university teaching, and experimental event series. ([uni-potsdam.de](https://www.uni-potsdam.de/en/events/detail/2023-12-04-glith-hybrd-lectur-prformancs-noisy-deep-islands))
Business Informatics and Digital Transformation at the Location
A central theme of the Digitalvilla is business informatics, not just as a field of study but as a thematic framework for the entire location. The University of Potsdam describes the master's program in Business Informatics and Digital Transformation as research-oriented, interdisciplinary, and closely linked to business informatics, computer science, business administration, and administrative science. According to the university, this program was introduced in the winter semester of 2017/18 as the first German program of its kind. This is crucial for the location because here, not only are teaching contents conveyed, but new forms of digital and organizational competence are also developed. The curriculum includes application development, mobile and digital business, social media research, digital government, research seminars, and a comprehensive research project. There is also the opportunity to be involved in current research work. The subject advisory service for business informatics is also located at the Digitalvilla; for the master's program in Business Informatics and Digital Transformation, the address Griebnitzsee, Digitalvilla at Hedy-Lamarr-Platz, Karl-Marx-Straße 67, Room 3.03 is mentioned. This makes the Digitalvilla a real hub between consulting, study, and research. So those searching for digitalvilla uni potsdam or business informatics potsdam do not randomly end up at a place where academic content, digital topics, and organizational practice directly intersect. The Digitalvilla exemplifies the university's ambition to not only describe digitalization theoretically but to teach, shape, and translate it into research concretely. ([uni-potsdam.de](https://www.uni-potsdam.de/de/studium/studienangebot/master/wirtschaftsinformatik-und-digitale-transformation))
Center for Industry 4.0 Potsdam, Learning Factory, and Research
The research character of the Digitalvilla is particularly evident at the Center for Industry 4.0 Potsdam, abbreviated ZIP or ZIP4.0. The University of Potsdam reports that the center is housed in its own building on the grounds of the Digitalvilla, not far from the Griebnitzsee campus. This building was planned and constructed by the university itself, with a special focus on sustainability and environmental compatibility. According to the official representation, the idea originated in 2018; after a swift planning and construction process, the team was able to move in in 2021. The content of the project is central to the Digitalvilla: ZIP4.0 is a cyber-physical facility that allows for the simulation and testing of model factories of various kinds. The facility now serves as a universal interactive learning factory and as an Industry 4.0 laboratory. The building itself not only provides space for the facility but also includes a workshop, a control room, and separable training areas. The university also emphasizes that around 300 works councils learn about Industry 4.0 and connected factories there in cooperation with IG Metall each year. This makes the Digitalvilla a place where digitalization does not remain abstract but is translated into concrete scenarios, processes, and tests. The technical director also describes working with HoloLens, production scenarios, and new devices as part of daily practice. For visitors searching for the center for Industry 4.0 Potsdam or ZIP4.0, the Digitalvilla is thus a research location with real laboratory infrastructure and a strong transfer connection to the economy. ([uni-potsdam.de](https://www.uni-potsdam.de/de/nachrichten/detail/2021-07-07-lernfabrik-eroeffnet-zentrum-industrie-40-potsdam-bezieht-eigenes-gebaeude-bei-de))
Hedy-Lamarr-Platz, Babelsberg, and the Science Location
The location gains additional profile through its name: Hedy Lamarr. The University of Potsdam explains that the square is located at the fork of Virchow and Karl-Marx-Straße and consciously connects the film and science location of Babelsberg. Hedy Lamarr is honored as an actress and inventor, whose innovative power is now seen as a symbol of technology, creativity, and progress. This symbolic charge fits the Digitalvilla because science, digital technology, and creative formats genuinely come together there. The university describes the Digitalvilla at this point with several professorships that bring different perspectives on digitalization: processes and systems, social media and data science, digital transformation, and AI-based application systems. This is more than just an address. It is a substantive program. The place stands for research at the intersection of society and technology, for making digital changes visible, and for the exchange between disciplines. At the same time, the Babelsberg environment refers to an urban landscape where film history and scientific innovation coexist closely. Therefore, visiting the Digitalvilla means entering a space with a strong local identity. This identity is relevant for SEO because many search queries reflect not only the exact address but also the connection of Babelsberg, Uni Potsdam, Hedy-Lamarr-Platz, and Digitalvilla. The place is thus a good example of how a name can become a spatial and substantive anchor for multiple keywords. ([uni-potsdam.de](https://www.uni-potsdam.de/en/headlines-and-featured-stories/detail/2022-01-20-vom-leinwandstar-zur-it-legende-einweihung-des-hedy-lamarr-platzes-in-babelsberg))
Directions to the Digitalvilla and Practical Orientation
For practical orientation, the official location description of the University of Potsdam is particularly helpful. On event pages, directions to the Digitalvilla using public transport via Griebnitzsee station are mentioned. Additionally, the university describes the Griebnitzsee campus as quietly located and well connected to the S-Bahn and regional trains. This is especially important for students, guests of workshops, or participants in lectures, as the location is thus easily accessible, without being misunderstood as a classic event center. The Digitalvilla is rather a university working and event location with changing formats, each of which is linked to the specific event. Therefore, it is advisable to pay attention to the respective event page for appointments, especially when registration, room information, or hybrid participation is planned. The official pages also show that the Digitalvilla is not intended for a single audience. Scientific workshops, public art formats, student seminars, consultations, and transfer events take place there. This diversity makes the search for directions interesting: those searching for directions to Griebnitzsee, Karl-Marx-Straße 67, or digitalvilla potsdam usually need reliable orientation for a specific university goal. The best hints here come from the official pages of the university, as they cleanly merge the connection of location, building name, and event format. For visitors, this means: Digitalvilla, Hedy-Lamarr-Platz, and Griebnitzsee station are the three most important terms to find the place safely. ([uni-potsdam.de](https://www.uni-potsdam.de/en/events/detail/2023-12-04-glith-hybrd-lectur-prformancs-noisy-deep-islands))
Why the Digitalvilla is so relevant for Potsdam
The Digitalvilla is not just a building at a good address for Potsdam, but a symbol of the kind of science that the University of Potsdam wants to make visible today. The official sources show a place where study, research, transfer, and culture do not exclude each other but reinforce each other. In the master's program in Business Informatics and Digital Transformation, this attitude is academically anchored: interdisciplinary, research-oriented, application-oriented, and with a view to real digital changes in business and society. The Center for Industry 4.0 Potsdam expands this claim with laboratory practice, model factories, and concrete testing scenarios. The art and event formats, in turn, open the space for reflection, criticism, and aesthetic experiments. The new brewing cellar shows that the Digitalvilla can even function as a teaching place for scientific thinking beyond classic lecture logic. All this explains why the search terms digital villa, digital village, or digital villas refer to the same core: a place where digital future is not abstractly claimed but spatially and institutionally experienceable. Babelsberg provides the fitting stage for this because here, film history, science, and innovation traditionally lie close together. The Digitalvilla translates this location into a modern profile that is relevant for students, researchers, teachers, and guests alike. Therefore, to understand the location, one must not only know the address but also consider the entire context of the university, Hedy-Lamarr-Platz, Griebnitzsee, research, and events. ([uni-potsdam.de](https://www.uni-potsdam.de/de/studium/studienangebot/master/wirtschaftsinformatik-und-digitale-transformation))
Sources:
- University of Potsdam - Hedy-Lamarr-Platz in Babelsberg
- University of Potsdam - GLIT©H ::: hybr*d lecturƎ pƎrformanc$Ǝs __noisy deep islands__
- University of Potsdam - Beer and Science in the Digitalvilla
- University of Potsdam - Center for Industry 4.0 Potsdam in the Digitalvilla
- University of Potsdam - Business Informatics and Digital Transformation
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