Attention Owl! at the Natural History Museum Potsdam: A Sign for Nature Conservation

Event: Special Exhibition "Attention Owl! A Sign for Nature Conservation" in Naturkundemuseum Potsdam, Breite Straße 13, 14467 Potsdam, Deutschland on 25. October 2026

Date and Time

25. October 2026 09:00

Location

Naturkundemuseum Potsdam
Breite Str. 13, 14467 Potsdam, Deutschland

Price

4,00 €
Book Tickets

About this Event

Exhibitions & Museums

Mood

Relaxed

Venue Type

Inside

An Owl as a Symbol: Nature Conservation History at the Natural History Museum Potsdam

The special exhibition Attention Owl! A Sign for Nature Conservation is dedicated to one of the most well-known nature conservation symbols in Germany. At the Natural History Museum Potsdam, the exhibition tells the story of Erna and Kurt Kretschmann from Bad Freienwalde, who, in the late 1940s, developed the motif of a black long-eared owl on a yellow background with like-minded individuals.

Between Graphics, Memory, and Environmental History

The exhibition makes visible how a stylized animal representation became a widely recognized symbol of protected nature. Historical photographs, original owl signs, documents, as well as film and audio contributions guide visitors through the creation, design, and dissemination of the symbol. In doing so, the curation connects graphic history with GDR history, nature conservation practice, and cultural memory.

Erna and Kurt Kretschmann: Pioneers of Nature Conservation

At the center are the lively lives of the couple and their commitment to nature conservation. The black owl first appeared in printed form in October 1949 and became the official symbol of protected nature through the nature conservation law of the GDR in 1954. It was not until the 1980s that it acquired its familiar design with a yellow background.

A Symbol with Political and Social Impact

The work review shows that a nature conservation symbol can be much more than a graphic mark. In 1991, the Environmental Ministers' Conference suggested that the owl be used nationwide. This made the motif a unifying symbol across the German division, even though West German states continued to use the white-tailed eagle in a green triangle.

Aesthetic Experience and Cultural Education

The exhibition atmosphere arises from the interplay of clear sign form, historical image sources, and personal life stories. The reduced silhouette of the owl appears immediate and concise; at the same time, it opens up questions of responsibility, landscape protection, and the relationship between humans and nature. The art experience connects visual culture, political education, and natural science communication.

Accompanying Program and Extended Duration

Guided tours with the curators deepen the history of the symbol and place the exhibits within the development of nature conservation in the GDR. Due to great interest, the exhibition has been extended until March 28, 2027. It is accessible from Tuesday to Sunday and on the first Monday of the month from 9 AM to 5 PM.

Conclusion: Nature Conservation as a Visible Stance

Visitors can expect a concentrated, historically based exhibition on a small symbol with a big impact. Attention Owl! invites aesthetic experience, critical work contemplation, and engagement with today's environmental responsibility. Those who want to understand how design shapes societal memory will experience an impressive piece of culture and nature conservation history here.

Official Channels of the Natural History Museum Potsdam:

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